Instagram is one of the few social media networks that doesn’t offer its own analytics program. But not to worry, because there are a range of tools that can provide you with all the insights you need in order to maximise engagement. To get you started, we’ve compiled a list of free analytic tools so that you can use straight away to improve your Insta engagement:
Squarelovin is an in-depth analytics tool that will show you metrics on recent posts and growth, a monthly analysis, and a history of your posts broken down into year, month, day, and hour. You can also manage your Insta from Sqaurelovin, allowing you to like, comment and create albums. Squarelovin also shows you your best and worst times to post—what more could you want?
Simply Measured offers a detailed user report on your Instagram—all you have to do is follow their Twitter account. Seems like a fair deal, right?
This tool is available for anyone with less than 25k followers and provides some serious detail. You can download your report in Excel to analyse it further yourself, or you can stick with Simply Measured’s easy-to-read charts and raw numbers.
Locowise will compare your Insta to 2500 other profiles and offers benchmarks against a variety of metrics. Locowise will tell you about your follower growth, follower engagement and your most popular filter. It also allows you to compare your account with others who have a similar following size, allowing you to get a pretty accurate comparison of what your engagement looks like.
Union Metrics offers a free account ‘checkup’ for the last month. By borrowing algorithms from their paid service, Union Metrics allows you to identify patterns and themes and compares your posts against your average engagement. You can also refresh the data every 24 hours, allowing you to be super up to date with how your followers are interacting with your Insta.
Iconosquare offers a free 7-day trial of their complete platform and an extensive range of analytics. You can either access an overview of activity within the last 7 days or within the last month. Iconosquare has a tab for content that shows distribution, density, tag and filter usage and geolocation. The engagement tab shows growth history, the source of engagement and most popular media. Iconosquare also offers ‘snapshots’ which are easily shareable images based on your Instagram data.