Twitter is a powerful tool for making new connections and communicating messages quickly and effectively. The key to getting discovered on Twitter is to establish a strong online brand. Whether your brand is organisational or a personal one, everything you post online contributes to how your brand is perceived by those who stumble across your content.
Here are a few ways to get your account discovered on Twitter:
1. Perfect Your Profile
While people notice what is being said on Twitter, they also notice who is saying it. Your profile picture, username, and page say a lot about you, what kind of image are you presenting to those who see them?
– Username and Display Name
The most important aspect of your Twitter profile is the username and display name you choose. Not only are these are attached to every tweet you send out, but they are the most common way for your account to be found on search engines. Make sure your username and display name support the kind of image that you are trying to convey. For example, if you want to come across as being highly professional, having a username like ‘CuteGirl123’ is not help you out at all!
– Profile Picture
Having a profile picture puts a face behind your tweets, giving your profile a bit more personality. It also shows other users that you are a real person and not a spammer or fake account. Whether it is a corporate headshot, a colourful holiday snap or a drunken selfie – these tiny littles images say a lot about you, so choose them carefully.
When somebody stumbles on your Twitter account, whether it be through their notification page, a tweet of yours that has been retweeted, or by searching your username, they will be taken to your profile page. From looking at your profile, users will decide whether or not they want to follow you. Your Twitter bio is essentially the ‘elevator pitch’ that ‘sells’ your account to potential followers. Take advantage of the bio section by including keywords that you want people to associate with you and your account. This is an excellent way to communicate who you are and what you’re about. Keywords also make your account more discoverable on Twellow (a Twitter user directory).
– Complete Your Profile
You can jazz up your profile even more by including a cover photo, theme colour and linking your website. Include your location in your profile to increase your chances of being discovered. Tweets can be filtered by location, and there are Twitter search applications (such as Tweets Nearby) that specifically show local updates.
2. Get Tweeting
– Tweet Often
Twitter is all about what is new and relevant. To be discovered on Twitter, sustained and frequent posting is key. When you first send out a tweet, you come up at the top of searches, hashtags, and newsfeeds. The idea behind tweeting often is that you are achieving this consistently. Tweeting often can be challenging in the midst of a busy life – a great way to overcome this challenge is to use a scheduling program such as Buffer to space out your tweets.
– Use Hashtags
Hashtags are an excellent feature of Twitter that sorts tweets categorically, making it easy to search for topics and conversations. Using hashtags in your posts means that your posts are opened up to new audiences outside of those who follow you.
– Engage in Conversation
Engaging in Twitter conversation is gets your username out into the Twittersphere. When you engage in a public conversation with another user on Twitter, your username will be mentioned in their tweets, pointing their followers to your account.
3. Promote Your Profile
– Twitter Directories
By listing yourself in Twitter directories (such as Twitter Counter) under relevant categories, you make your account more searchable. Twitter directories for business accounts include Social Brand Index.
– Link to Your Profile
To boost your discovery link your Twitter account to your websites, social media accounts or any other places where you have an online presence. You could even consider including your username, like twesocial in email signatures or on business cards if it is relevant.
– Social Envy
The services provided by Social Envy are an excellent way to point people to your Twitter account without taking up too much of your precious time. Their services will grow your account for you in a legitimate way over time without fake followers that could cause your account to get banned.